Posts about Inclusive marketing

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Diversidad e inclusion en la industria publicitaria
    Video
    Advertising & policyInclusive marketing

    Webinar: Diversidad e inclusion en la industria publicitaria

    WFA

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

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  2. Greek marketers address diversity and inclusion
    News
    Advertising & policyInclusive marketing

    Greek marketers address diversity and inclusion

    WFA

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

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  3. Unstereotype Alliance launches UAE chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UAE chapter

    WFA

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

    Read more about "Unstereotype Alliance launches UAE chapter"
  4. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Advertising & policyBrand purposeInclusive marketing

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  5. Expert opinionVideo
    Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  6. Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    News
    Advertising & policyInclusive marketing

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    WFA

    bvA launches taskforce on Diversity & Inclusion

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  7. RAC Programme Meeting Overview (September 2020)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (September 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  8. Australian association unveils new Code of Ethics
    News
    Advertising & policyInclusive marketing

    Australian association unveils new Code of Ethics

    WFA

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

    Read more about "Australian association unveils new Code of Ethics"
  9. Sustainability and procurement
    Expert opinion
    Marketing procurementInclusive marketingSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

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  10. Sourcing Forum meeting overview (July 2020)
    Event reports
    Marketing procurementMarketing strategyInclusive marketingMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (July 2020)

    WFA

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

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  11. Unstereotype Alliance launches UK chapter
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    WFA

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP

    Read more about "Unstereotype Alliance launches UK chapter"
  12. The big questions this year, answered by LIONS Live
    Expert opinion
    CreativityCannes LionsInclusive marketing

    The big questions this year, answered by LIONS Live

    Cannes Lions

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.

    Read more about "The big questions this year, answered by LIONS Live"
  13. Dutch ad industry launches diversity fund and programme
    News
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    WFA

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the Netherlands

    Read more about "Dutch ad industry launches diversity fund and programme"
  14. Time to stop covering up our diversity
    Expert opinion
    Advertising & policyInclusive marketing

    Time to stop covering up our diversity

    Jerry Daykin

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

    Read more about "Time to stop covering up our diversity"
  15. Putting an end to racially-loaded terms in marketing
    Expert opinion
    Advertising & policyInclusive marketing

    Putting an end to racially-loaded terms in marketing

    Stephan Loerke

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate

    Read more about "Putting an end to racially-loaded terms in marketing"
  16. GCC association to LEAD change in the ad industry
    News
    Advertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    WFA

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to drive change in the industry

    Read more about "GCC association to LEAD change in the ad industry"
  17. It’s time for action
    Expert opinion
    Advertising & policyCannes LionsInclusive marketing

    It’s time for action

    Stephan Loerke

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as internally as matter of urgency.

    Read more about "It’s time for action"
  18. U.S. ad industry calls for immediate action on diversity and inclusion
    News
    Advertising & policyInclusive marketing

    U.S. ad industry calls for immediate action on diversity and inclusion

    WFA

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

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  19. RAC Programme Meeting Overview (May 2020)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    RAC Programme Meeting Overview (May 2020)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"
  20. UN Women and WFA call on the industry to fight racism and inequality
    Expert opinion
    Advertising & policyInclusive marketing

    UN Women and WFA call on the industry to fight racism and inequality

    Stephan Loerke

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action 

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  21. Unstereotype Alliance launches in Japan
    News
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches in Japan

    WFA

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"