Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. What marketing talent wants
    BenchmarkReport
    Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    WFA

    Company and marketing department attributes that resonate with today's marketer

    Read more about "What marketing talent wants"
  2. Benchmark: Agency scope of work (SOW) tools
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  3. Benchmark: Global versus local brand equity
    Benchmark
    Brand reputationMarketing structureCMO Forum

    Benchmark: Global versus local brand equity

    WFA

    WFA member survey on the topic of balancing global and local brand equity/positioning.

    Read more about "Benchmark: Global versus local brand equity"
  4. Marketing Transformation - Delivering the future fit organisation
    BenchmarkReport
    Digital media transformationMarketing operationsMarketing organisation

    Marketing Transformation - Delivering the future fit organisation

    WFA

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital economy is more important than ever. 

    Read more about "Marketing Transformation - Delivering the future fit organisation"
  5. Benchmark: Global Budget setting & use of working/non-working ratios
    Benchmark
    Marketing structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    WFA

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

    Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
  6. Benchmark: Global Category Management - Public Relations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global Category Management - Public Relations

    WFA

    Member benchmark on category management of public relations (brand PR / consumer facing)

    Read more about "Benchmark: Global Category Management - Public Relations"
  7. Benchmark: Agency collaboration
    Benchmark
    Agency managementCMO Forum

    Benchmark: Agency collaboration

    WFA

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  8. Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  9. Benchmark: Global Category Management - E-commerce
    Benchmark
    Marketing procurementRetail media & ecommerceMarketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  10. Benchmark: Digital Agencies(B2B) in South East Asia
    Benchmark

    Benchmark: Digital Agencies(B2B) in South East Asia

    WFA

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  11. Benchmark: Media Recruitment Agencies in Japan
    Benchmark

    Benchmark: Media Recruitment Agencies in Japan

    WFA

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  12. Survey: Organising virtual and hybrid events
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Survey: Organising virtual and hybrid events

    WFA

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  13. Benchmark: Global Category Management - Consumer Promotions
    Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    WFA

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  14. Global Marketing Procurement: 2020 and beyond
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Marketing Procurement: 2020 and beyond

    WFA

    The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.

    Read more about "Global Marketing Procurement: 2020 and beyond"
  15. Benchmark: Global marketing procurement team structures & workload allocation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  16. DGX Benchmark: EU-US Data Transfers
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: EU-US Data Transfers

    WFA

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  17. Survey: Covid-19 global response (September 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (September 2020)

    WFA

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global crisis.

    Read more about "Survey: Covid-19 global response (September 2020)"
  18. Benchmark: Measures of investment in marketing capability building
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  19. Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    WFA

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

    Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
  20. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    WFA

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  21. Programmatic Data & Technology (2020)
    Benchmark
    Ad techMarketing technologyMarketing technology

    Programmatic Data & Technology (2020)

    WFA

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has evolved over the past years.

    Read more about "Programmatic Data & Technology (2020)"