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Benchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Advertising & policyTrends & forecastsCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Marketing effectivenessMarketing strategyMarketing strategy
Media Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.
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Marketing technologyMarketing operationsMarketing technologyWebinar+: Programmatic supply-chain transparency
Read more about "Webinar+: Programmatic supply-chain transparency"This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
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ISBA investigates the UK’s programmatic supply chain
Read more about "ISBA investigates the UK’s programmatic supply chain"UK advertiser association publishes study on transparency in programmatic advertising
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Advertising & policyCross-media measurementSwedish ad industry join forces to develop standards for media buying
Read more about "Swedish ad industry join forces to develop standards for media buying"Swedish advertisers join agencies and media owners for cross-media measurement initiative
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Advertising & policyDigital policyWebinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Read more about "Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?"A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.
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Advertising & policyBrand safety in the COVID-19 era
Read more about "Brand safety in the COVID-19 era"Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.
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Webinar: The evolution of digital standards
Read more about "Webinar: The evolution of digital standards"This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.
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Marketing procurementMarketing procurementBenchmark: Media Buying In South Korea
Read more about "Benchmark: Media Buying In South Korea"WFA member benchmark on Media Buying In South Korea
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Marketing procurementMarketing procurement
Benchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
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CreativityMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
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Advertising & policyDigital policyMarketing procurementMarketing procurementWebinar: WFA in 2020 - What’s now, what’s next
Read more about "Webinar: WFA in 2020 - What’s now, what’s next"The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
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Marketing procurementMarketing structureMarketing procurement
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.
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Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technologyWebinar: Making the most of Dynamic Creative Optimisation (DCO)
Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"This webinar covers how to create a unified operating model that brings creative and media closer.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Advertising & policyAd techGDPRInfluencer marketingWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
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Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
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Swiss advertisers advise on identifying real clicks
Read more about "Swiss advertisers advise on identifying real clicks"Association of Swiss Advertisers launches whitepaper on classifying ad impressions
