Posts about EU Pledge

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: The EU Pledge - a practical guide for marketers
    Video
    Advertising & policyDigital policy

    Webinar: The EU Pledge - a practical guide for marketers

    WFA

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  2. EU Pledge Factsheet 2017
    Report
    Advertising & policy

    EU Pledge Factsheet 2017

    WFA, EU Pledge

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).

    Log in to view the 2017 Factsheet.

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  3. EU Pledge Annual Reports
    Report
    Advertising & policy

    EU Pledge Annual Reports

    WFA

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.

    To view the annual reports please log in to your account.

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