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Advertising & policyDigital policyWebinar: The EU Pledge - a practical guide for marketers
Read more about "Webinar: The EU Pledge - a practical guide for marketers"The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
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EU Pledge launches accountability mechanism
Read more about "EU Pledge launches accountability mechanism"Members of the public will now be able to question the compliance of EU Pledge members
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Advertising & policyEU Pledge Factsheet 2017
Read more about "EU Pledge Factsheet 2017"The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).
Log in to view the 2017 Factsheet.
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Advertising & policyEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.
To view the annual reports please log in to your account.
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Global Marketer Week
Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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Global Marketer Week
EU Pledge announces enhancements
Read more about "EU Pledge announces enhancements"EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
