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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. New framework seeks to help brands leverage AI inclusively
    Guides & templates
    Inclusive marketing

    New framework seeks to help brands leverage AI inclusively

    WFA

    A new WFA guide looks to help brands identify and avoid the risk of reinforcing bias and discrimination when using Gen AI in their marketing and use the technology as a driver of inclusive growth.

    Read more about "New framework seeks to help brands leverage AI inclusively"