Posts about NA resources

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Swedish advertisers launch marketing effectiveness handbook
    Guides & templates
    Marketing effectiveness

    Swedish advertisers launch marketing effectiveness handbook

    WFA

    New guide aims to bridge gap between strategy and implementation

    Read more about "Swedish advertisers launch marketing effectiveness handbook"
  2. How marketing excellence can drive shareholder value – research spotlight
    Report
    Marketing effectiveness

    How marketing excellence can drive shareholder value – research spotlight

    WFA

    Good marketing pays for itself and then funds even better marketing

    Read more about "How marketing excellence can drive shareholder value – research spotlight"
  3. ANA launches final week of learning for 2024

    ANA launches final week of learning for 2024

    WFA

    WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place from December 2 -6.

    Read more about "ANA launches final week of learning for 2024"