Posts about Portuguese

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    A Marketer's Approach to Diversity and Inclusion
    Advertising & policyInclusive marketing

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work culture. 

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  2.    Handbook of good practices and responsibility for ending harassment in events
    Advertising & policyInclusive marketing

    Handbook of good practices and responsibility for ending harassment in events

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.

    Read more about "Handbook of good practices and responsibility for ending harassment in events"
  3.    A guide to progressive gender portrayals in advertising
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.

    Read more about "A guide to progressive gender portrayals in advertising"