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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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    Advertising & policyBrand reputation

    Marketing policy can no longer be an afterthought

    Gabrielle Robitaille

    The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches says Gabrielle Robitaille, Director of Policy at WFA.

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