Posts about Responsible Marketing Frameworks

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Marketers at major multinationals say input from policy professionals is more relevant than ever
    NewsBenchmarkGuides & templates
    Global Marketer Week

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    WFA

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

    WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

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  2. The risks are rising for big brands
    Expert opinion
    Advertising & policy

    The risks are rising for big brands

    Will Gilroy

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.

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  3. WFA Survey: Responsible Marketing Frameworks
    Benchmark
    Advertising & policyDigital policyInclusive marketing

    WFA Survey: Responsible Marketing Frameworks

    WFA

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams. 

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