Posts about Rob Rakowitz

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"