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The World Ahead 2025 with Tom Standage (The Economist)
Read more about "The World Ahead 2025 with Tom Standage (The Economist)"The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead, provides an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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Advertising & policyDigital policySustainabilityWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.
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Top take-outs from The World in 2021 with The Economist
Read more about "Top take-outs from The World in 2021 with The Economist"Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.
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Advertising & policyDigital policyMarketing strategyMarketing strategy
Webinar: The Economist presents The World in 2021
Read more about "Webinar: The Economist presents The World in 2021"The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
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Brand reputationCreativityMarketing strategyCannes LionsMarketing strategySeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the Riviera.
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Brand reputationCMO ForumWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Global CMO Insights from Cannes
Read more about "Global CMO Insights from Cannes"In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.
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Cannes LionsWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)
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Brand purposeCannes Lions
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)
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Cannes Lions
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Agency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)
