Posts about Viewability

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  2. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Video

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    WFA

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  3. Webinar: The evolution of digital standards
    Video

    Webinar: The evolution of digital standards

    WFA

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.

    Read more about "Webinar: The evolution of digital standards"
  4. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  5. Global viewability benchmarks 2017
    BenchmarkReport
    Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

    For additional details, please log in.

    Read more about "Global viewability benchmarks 2017"
  6. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  7. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  8. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  9. Survey on Online Advertising Effectiveness
    Benchmark
    Ad techMedia & analytics

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  10. Benchmark on recommended influencer agencies
    Benchmark
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  11. Survey on digital media auditing
    Benchmark
    Digital media transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies

    Read more about "Survey on digital media auditing"