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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Why data integrity matters for media effectiveness
    Whitepaper
    Data governance

    Why data integrity matters for media effectiveness

    WFA

    WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.

    Read more about "Why data integrity matters for media effectiveness"