Music helps brands to form an emotional connection with their target audience in a unique way, in that it affects a wider audience than most other forms of artistic expression. With so much competition for attention, advertisers can't afford not to use every tool in their shed, especially one as emotive as music.

Learn how to differentiate your brand from your competitors through creating the right music in advertising, marketing campaigns, and other customer-facing touchpoints leading to a unique and recognizable identity for the brand.

WFA members can watch the recording and download the presentation deck here