The global marketer conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.

Against a challenging economic backdrop, our focus will be sustainable growth: exploring how the world’s biggest brand owners can be part of the solution to a sustainable future whilst delivering against shareholder, and stakeholder, expectations.  

The launch of WFA & Kantar’s Sustainable Marketing 2030 report will help frame the narrative for the day. Global CMOs from Anheuser Busch InBev, Bumble, Mastercard, Reckitt, and Unilever will address the opportunities around creativity innovation and partnership. With the help of thought leaders from VICE and Scope3, they will also explore the challenges being faced around measurement and societal expectations – including a global debate around whether marketers should be focused on consumer behaviour change, or whether the priority issues to address are much closer to home.

Click here for the agenda.

Venue: Istanbul Lutfi Kirdar International Convention & Exhibition Center

For more information on Global Marketer Week: wfanet.org/gmw