For the last two weeks, the global news coverage is showing a continuous flow of violence and human suffering in the Middle East. A hellish cycle has been put in motion by terror attacks against civilians, civilians being taken hostage, and retaliatory strikes that cause more civilian casualties.
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In situations like these, media leaders and brand safety experts invariably need to make judgment calls. Similar to our guidance on the War on Ukraine, ad buyers and sellers may want to consider how to position themselves.
Based on learnings from previous regional conflicts and the War on Ukraine, here is some suggested guidance that GARM members may consider on a voluntary basis: