1. Commitment to action
Signatories commit to joining and championing the UN Climate Change Race To Zero campaign, by signing up to one of the following platforms:
Check if your company is a member of Race to Zero here.
Signatories will encourage their partners across the marketing supply chain to join the UN Climate Change Race to Zero campaign.
If desired, they could do this by joining the 1.5 Supply Chain Leaders – sending a signal to marketing and other suppliers that science-aligned emissions reductions targets are expected.
Small and Medium-sized (SME) partners across the marketing supply chain should be encouraged to commit via the SME Climate Hub.
This commitment is aligned with the important initiative taken by the UK advertising industry as part of Ad Net Zero.
2. Scale capability
Signatories commit to building capability amongst their marketing, media and advertising teams to enable them to better understand the issue and their role in addressing it.
This could be through in-house developed tools or though core resources developed by the WFA.
3. Inspire action
Signatory companies commit to harnessing the power of their communications to champion and promote sustainable attitudes and behaviours, which are in line with the SDGs with both their employees and consumers at large.
4. Create trust
Signatories commit to ensuring that all marketing sustainability communications are legal, decent, honest and truthful.
Furthermore, as the language of climate and environmental sustainability is often new to consumers, WFA will work with advertising standards bodies worldwide work with other relevant stakeholders in order to deliver industry guidance, ahead of regulations, that will preserve trust in environmental claims thereby enabling consumers to make sustainable choices with confidence.
The WFA will put together a taskforce with a view to delivering measurable outputs.
The WFA produce an annual report on progress, sharing details of members that have been recognised as being part of the Race to Zero, progress in engaging marketing value chain partners, sharing details of capability programmes established, showcase efforts to drive behavioural change initiatives and progress in terms of marketing and claims guidance.
Reach out below to find out how to get involved.