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A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
Benchmark on digital insight and innovation generation
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate.
WFA CEO looks back at 2024
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
Survey on Digital Transformation
A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.
Partnering with Finance