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1331 - 1340 of approximately 2900 results.

Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and
European Viewability Measurement Principles
With concerns about inflation rising worldwide, how should brands respond? J. Walker Smith, Kantar Knowledge Lead, shares some views
Winning during inflation
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.
Building a future-proof marketing procurement strategy
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified
Webinar: Independent media advisors