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Article Sourcing Forum meeting overview (September 2020)

WFA - 9 September 2020

Overview of the Sourcing Forum held remotely on September 4, 2020.

Sourcing Forum meeting overview (September 2020)

Article WFA Sourcing Forum, Forum Connect NYC (November 2023)

WFA - 21 November 2023

Overview of the WFA Sourcing Forum meeting, held in New York

WFA Sourcing Forum, Forum Connect NYC (November 2023)

Article Benchmark: Generative AI training

WFA - 17 November 2023

WFA member benchmark exploring training in Generative AI.

Benchmark: Generative AI training

Article WFA statement on the '3ve' ad fraud schemes takedown

WFA - 28 November 2018

WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been dismantled with eight people indicted for causing multi-million dollar losses in ad fraud.

WFA statement on the '3ve' ad fraud schemes takedown

Article Spotlight: Managing your sponsorship initiatives post-pandemic

WFA - 3 February 2021

What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term?

Spotlight: Managing your sponsorship initiatives post-pandemic

Article The AI-fluent CMOs: Transformative Force in Today’s Business

WFA - 4 March 2025

Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic —a concise, insightful summary of th

The AI-fluent CMOs: Transformative Force in Today’s Business

Article Italian association elects Lorenzo Sassoli de Bianchi as president

WFA - 23 February 2021

UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

Italian association elects Lorenzo Sassoli de Bianchi as president

Article Web Summit 2017 in 10 tweets

Laura Baeyens - 29 November 2017

Some soundbites for marketers from this year’s Web Summit in Lisbon

Web Summit 2017 in 10 tweets

Article UK ad industry launches initiative to tackle climate emergency

WFA - 25 November 2020

Ad Net Zero aims to achieve net-zero emissions by 2030

UK ad industry launches initiative to tackle climate emergency

Article Spanish advertisers call for a new approach to tracking online ad spend

WFA - 24 February 2015

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