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Article WFA welcomes 13 new members

WFA - 13 December 2022

WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its membership national advertiser asso

Article Call for submissions: WFA President’s Awards 2026

WFA - 17 December 2025

WFA to honour President’s Awards winners at Global Marketer Week 2026 in Stockholm in April.

Call for submissions: WFA President’s Awards 2026

Article WFA launches new call for agency cost data

WFA - 2 October 2024

The WFA is relaunching its Agency Cost Index (ACI) tool.

WFA launches new call for agency cost data

Article Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

WFA - 20 May 2020

As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

Article Argentina launches pledge on marketing to children

WFA - 24 October 2018

New pledge underpinned by EU pledge nutrition criteria and national dietary guidelines

Argentina launches pledge on marketing to children

Article Benchmark: Fixed fees for creative assets

WFA - 17 December 2019

This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

Benchmark: Fixed fees for creative assets

Article Charter on responsible advertising launched in Belgium

WFA - 21 November 2018

In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement Responsable) to enable an advertising industry built on mutual trust and respect.

Charter on responsible advertising launched in Belgium

Article British advertisers launch influencer research and toolkit

WFA - 20 July 2018

ISBA holds influencer event

British advertisers launch influencer research and toolkit

Article Evaluating Better Ideas

WFA - 25 March 2025

The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing marketers today: evaluating i

Article How are you helping marketing get on the sustainability journey?

WFA - 7 June 2021

We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.

How are you helping marketing get on the sustainability journey?

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