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The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems.
Successes in a tough year
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
Can blockchain solve some of marketing’s biggest problems?