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The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems.
Successes in a tough year
The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.
Can blockchain solve some of marketing’s biggest problems?
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk. 
Data integrity: the new currency for responsible media?