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As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant investments in verification and optimisation, brands today still struggle with performance, waste and inadvertent exposure to reputational, legal and ethical risk. 
Data integrity: the new currency for responsible media?
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems.
Successes in a tough year