Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  3. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
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    16 July 2025 at 11:00
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  2. Insight Forum Meeting Overview (June 2025)
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    27 June 2025 at 09:00

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  3. Insight Forum Meeting Overview, Global Marketer Week (March 2025)
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    2 May 2025 at 10:00

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  4. The rise of insights partnerships
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    18 April 2025 at 12:00
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    The rise of insights partnerships

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global Insights at WFA, explains how insights leaders can unlock greater strategic impact through stronger partnerships.

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  5. Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
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    31 March 2025 at 12:27

    Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

    Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark gathers peer feedback on key MMM partners.

    Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"
  6. Benchmark: Industry insights and intelligence
    Benchmark
    27 March 2025 at 15:44

    Benchmark: Industry insights and intelligence

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Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact