Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. Insight Forum Meeting Overview (June 2025)
    Event reports
    27 June 2025 at 09:00

    Insight Forum Meeting Overview (June 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

    Read more about "Insight Forum Meeting Overview (June 2025)"
  2. Insight Forum Meeting Overview, Global Marketer Week (March 2025)
    Event reports
    2 May 2025 at 10:00

    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week

    Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"
  3. The rise of insights partnerships
    Report
    18 April 2025 at 12:00
    Media & analytics

    The rise of insights partnerships

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global Insights at WFA, explains how insights leaders can unlock greater strategic impact through stronger partnerships.

    Read more about "The rise of insights partnerships"
  4. Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
    Benchmark
    31 March 2025 at 12:27

    Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

    Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark gathers peer feedback on key MMM partners.

    Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"
  5. Benchmark: Industry insights and intelligence
    Benchmark
    27 March 2025 at 15:44

    Benchmark: Industry insights and intelligence

    The latest WFA benchmark on Industry Insights is now available to members. 

    Read more about "Benchmark: Industry insights and intelligence"
  6. Benchmark: Insights investments & budgets 2025
    Benchmark
    26 March 2025 at 11:55

    Benchmark: Insights investments & budgets 2025

    How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum Benchmark explores how companies are balancing traditional research with emerging AI-powered methodologies, shifting budgets, and evaluating the ROI of insights.

    Read more about "Benchmark: Insights investments & budgets 2025"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact