Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
See more

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
See more

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. How brands are unlocking insights with mature knowledge management systems
    Report
    19 November 2025 at 00:00

    How brands are unlocking insights with mature knowledge management systems

    WFA research reveals that many of the world’s biggest brands are still struggling to access full value from the knowledge they hold within their organisations.

    Read more about "How brands are unlocking insights with mature knowledge management systems"
  2. What’s best practice for training insights teams?
    Benchmark
    19 November 2025 at 00:00
    Culture

    What’s best practice for training insights teams?

    How storytelling and AI can ramp up your insights training.

    Read more about "What’s best practice for training insights teams?"
  3. 5 lessons for building an impactful career in Insights
    Expert opinion
    22 October 2025 at 00:00
    Culture

    5 lessons for building an impactful career in Insights

    Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events. 

    Read more about "5 lessons for building an impactful career in Insights"
  4. Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
    Event reports
    16 July 2025 at 11:00
    Marketing strategyMarketing strategy

    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

    Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"
  5. Insight Forum Meeting Overview (June 2025)
    Event reports
    27 June 2025 at 09:00

    Insight Forum Meeting Overview (June 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”

    Read more about "Insight Forum Meeting Overview (June 2025)"
  6. Insight Forum Meeting Overview, Global Marketer Week (March 2025)
    Event reports
    2 May 2025 at 10:00

    Insight Forum Meeting Overview, Global Marketer Week (March 2025)

    Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer Week

    Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact