Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.