Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online.
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.