Report on global media transformation
Marketing Organisation & Strategy
1 minute read
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
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WFA
Benchmarks & surveysVideos & webinars
23 June 2016
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Client-side media roles are undergoing considerable change in response to the digitisation of media. The aim of this research is to build a picture into how prepared clients are for the future and what we need from our agency (and other ecosystem) partners. These results and this topic also featured in a panel discussion at the Festival Of Media Global in Rome in May 2016, involving four members. A video link to the session can be found within the document.
Article details
-
WFA
Benchmarks & surveysVideos & webinars
23 June 2016
