Reflections from 50 conversations with the world’s top marketing minds

Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI.

This episode of the Better Marketing Podcast digs into leadership under pressure, starting with a principle that sounds simple and turns out to be non-negotiable: if you lead others, you have to take care of yourself first. The episode also tackles evidence-based marketing and the danger of untested myths. We explore why organisations often already have the data they need yet still fail to challenge assumptions, then zoom out to creativity, strategy, and technology: Sir John Hegarty’s case for creative effectiveness, Seth Godin’s view of strategy as a “philosophy of becoming”, and a clear stance on AI as augmentation rather than an enemy. If capability is expanding fast, the real question becomes uncomfortable and motivating: are our ideas good enough?

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