New peer research conducted by the WFA, in partnership with Stravito, highlights a clear maturity gap. While many organisations have invested in knowledge management and insights infrastructure, far fewer have fully embedded insights into everyday decision-making. Storytelling remains inconsistent, and the distance between insight generation and business impact persists.

In this webinar, guest speakers will unpack the key findings from the research and explore what leading global organisations are doing to progress their insights maturity. They will examine where teams are making tangible progress, where they tend to get stuck, and why storytelling has become a critical capability for driving influence and action.

The session will also offer a practical lens on how organisations can assess whether their insights function is truly maturing, or falling behind, and what differentiates teams that shape decisions from those that simply deliver outputs.

Bringing together perspectives from insights, AI and knowledge management, this session connects research evidence with real-world experience. You’ll leave with a clearer view of how knowledge management, storytelling and human judgement come together to enable more confident business decisions in 2026.

Guest speakers

Grant Feller
Founder, Every Rung
Grant leads Every Rung, a consultancy specialising in corporate storytelling, helping organisations, leaders and teams communicate with greater clarity and impact. His award-winning journalistic approach was inspired by almost three decades at the highest levels of UK media. Clients include PepsiCo, Nestle, GSK, BT, Havas, Lloyds and Tesco.

Vignesh Swaminathan
Global Head of Product Solutions, Stravito
Vignesh Swaminathan is Global Head of Product Solutions at Stravito, where he leads market discovery and customer solutions. With over 15 years of experience, he is passionate about connecting powerful technology with high-impact business use cases to help organisations activate insights at scale.

Amanda Milena Alvarez
Insights Engagement, Stravito
Amanda Alvarez is a former Insights Portal Manager at Comcast and an experienced researcher with a PhD in Political Science. At Stravito, she focuses on helping teams activate insights and drive platform engagement.

• 4 March, 9:00 CET / 16:00 Singapore (Other time zones)
• 4 March, 17:00 CET / 11:00 NYC / 08:00 San Francisco (Other time zones)

This webinar is open to WFA members and brand members of National Associations.