Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
Overview of the Insight Forum held remotely, 27th June 2024
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
Overview of the Insight Forum held in Toronto, May 2024
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
Overview of the Insight Forum held in Amsterdam, March 2024