Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
For global/regional market research and consumer insight specialists
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
Overview of the Insight Forum held remotely, 27th June 2024
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
Overview of the Insight Forum held in Toronto, May 2024
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
Overview of the Insight Forum held in Amsterdam, March 2024
Overview of the Insight Forum held in New York City in November 2023