Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
For global/regional market research and consumer insight specialists
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at the WFA, explains how it is enabling a more strategic approach.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana Danila, Senior Manager, Global Insights at WFA, makes the case for greater investment.
Overview of the Insight Forum held remotely, 27th June 2024
An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI
Overview of the Insight Forum held in Toronto, May 2024