Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
From Insights to Foresights
Are we seeing genuine innovation or just greater efficiency?
Learn how GenAI is being rolled out in marketing across the globe.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight Forum