Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
See more
Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
See more
Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. Benchmark: Consumer Data Platforms
    Benchmark
    11 September 2023 at 08:00

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

    Read more about "Benchmark: Consumer Data Platforms"
  2. Insight Forum meeting overview (Jun 2023)
    Event reports
    29 August 2023 at 09:41

    Insight Forum meeting overview (Jun 2023)

    Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (Jun 2023)"
  3. Spotlight: Embracing the messiness of culture
    Video
    30 June 2023 at 13:26

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  4. Insight Forum meeting overview (May 2023)
    Event reports
    16 May 2023 at 12:00

    Insight Forum meeting overview (May 2023)

    Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (May 2023)"
  5. Visa expert joins Insight Forum leadership
    News
    11 May 2023 at 17:41
    Marketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

    Read more about "Visa expert joins Insight Forum leadership"
  6. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmark
    21 April 2023 at 10:42
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation. 

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact