Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Sorry, the registration period is over.

  2. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  3. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

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  1. Benchmark: Brand Health Tracking Programmes
    Benchmark
    12 September 2023 at 07:00

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight Forum

    Read more about "Benchmark: Brand Health Tracking Programmes"
  2. Benchmark: Consumer Data Platforms
    Benchmark
    11 September 2023 at 08:00

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

    Read more about "Benchmark: Consumer Data Platforms"
  3. Insight Forum meeting overview (Jun 2023)
    Event reports
    29 August 2023 at 09:41

    Insight Forum meeting overview (Jun 2023)

    Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (Jun 2023)"
  4. Spotlight: Embracing the messiness of culture
    Video
    30 June 2023 at 13:26

    Spotlight: Embracing the messiness of culture

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

    Read more about "Spotlight: Embracing the messiness of culture"
  5. Insight Forum meeting overview (May 2023)
    Event reports
    16 May 2023 at 12:00

    Insight Forum meeting overview (May 2023)

    Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (May 2023)"
  6. Visa expert joins Insight Forum leadership
    News
    11 May 2023 at 17:41
    Marketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

    Read more about "Visa expert joins Insight Forum leadership"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact