Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Upcoming Forum events

  1. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

    Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"
  2.    Spotlight: Spark more insights-driven decisions with generative AI
    Media & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  3.    Benchmark: Consumer Segmentation

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight Forum

    Read more about "Benchmark: Consumer Segmentation"
  4.    Benchmark: Brand Health Tracking Programmes

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight Forum

    Read more about "Benchmark: Brand Health Tracking Programmes"
  5.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

    Read more about "Benchmark: Consumer Data Platforms"
  6.    Insight Forum meeting overview (Jun 2023)

    Insight Forum meeting overview (Jun 2023)

    Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.

    Read more about "Insight Forum meeting overview (Jun 2023)"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact