Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a result, advertisers have felt the need to seek alternative solutions for data-driven advertising and measurement, such as clean rooms, which offer a secure and privacy-compliant environment for data analysis and activation.
Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight Forum
Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.