Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  2. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. WFA appoints new Insight Forum chair
    News
    13 December 2022 at 07:00
    Marketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  2. Consumer Insights needs an inclusive approach too
    Expert opinion
    29 November 2022 at 11:38
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

    Read more about "Consumer Insights needs an inclusive approach too"
  3. Demystifying marketing effectiveness
    Expert opinion
    25 November 2022 at 09:43
    Marketing effectivenessMedia transformation

    Demystifying marketing effectiveness

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.

    Read more about "Demystifying marketing effectiveness"
  4. Video
    24 November 2022 at 16:57
    Advertising & policy

    Webinar | Economist Impact presents The World Ahead: 2023

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2023"
  5. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    18 October 2022 at 13:39
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  6. Ditch the metaverse FOMO
    Expert opinion
    17 October 2022 at 13:31
    Marketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

    Read more about "Ditch the metaverse FOMO"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact