Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
See more
Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
See more
Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  2. WFA Forum Connect

    New York United States

    29 Sept 2026

    There are places available.

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  3. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    6 February 2023 at 14:04
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  2. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmark
    19 December 2022 at 16:34
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly evolving industry.

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  3. WFA appoints new Insight Forum chair
    News
    13 December 2022 at 07:00
    Marketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  4. Consumer Insights needs an inclusive approach too
    Expert opinion
    29 November 2022 at 11:38
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council Member of ESOMAR – the global insights community – explains.

    Read more about "Consumer Insights needs an inclusive approach too"
  5. Demystifying marketing effectiveness
    Expert opinion
    25 November 2022 at 09:43
    Marketing effectivenessMedia transformation

    Demystifying marketing effectiveness

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP, Global Media at P&G, and Co-chair of WFA's Media Forum, explains how to resolve this tension.

    Read more about "Demystifying marketing effectiveness"
  6. Video
    24 November 2022 at 16:57
    Advertising & policy

    Webinar | Economist Impact presents The World Ahead: 2023

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2023"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact