Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  2. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. Spotlight: How do you translate happiness into brand success?
    Video
    6 October 2022 at 09:00

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

    Read more about "Spotlight: How do you translate happiness into brand success?"
  2. Benchmark: UX agencies and partners
    Benchmark
    1 October 2022 at 05:00

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
  3. Spotlight: Consumer insights through a diversity and inclusion lens
    Video
    30 September 2022 at 09:00
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  4. Insight Forum Overview (September 2022)
    Event reports
    30 September 2022 at 03:00

    Insight Forum Overview (September 2022)

    Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.

    Read more about "Insight Forum Overview (September 2022)"
  5. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    14 September 2022 at 19:01
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  6. WFA launches Global Marketer of the Year 2022
    Press releases
    7 September 2022 at 09:00
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses

    New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award

    Read more about "WFA launches Global Marketer of the Year 2022"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact