WFA Benchmark: Web tracking in a cookieless world

WFA Benchmark: Web tracking in a cookieless world

1 minute read

A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

Article details

  • Author:WFA

    WFA

Benchmark
14 September 2022

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Associated topics

Tags: Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyBenchmarkMediaMedia ForumInsightsData collection & privacyData-driven marketingData collection & privacyMarketing technology

Article details

  • Author:WFA

    WFA

Benchmark
14 September 2022

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