WFA Benchmark: Web tracking in a cookieless world
Industry issues
1 minute read
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.
Article details
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WFA
Benchmarks & surveys
14 September 2022
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Article details
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WFA
Benchmarks & surveys
14 September 2022
