Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
For global/regional market research and consumer insight specialists
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.
Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses
New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.