Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  2. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

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  4. Insight Forum meeting overview (June 2022)
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    21 June 2022 at 16:26

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    The Insight Forum met remotely on 8th of February to discuss the Diversity, Equity, and Inclusion in our industry, with a focus on implications for the Insights function and practices.

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  5. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
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  6. Insight Forum meeting overview (February 2022)
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    The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics function, with focus on Capabilities programmes.

    Read more about "Insight Forum meeting overview (February 2022)"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact