Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
See more
Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
See more
Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
See more

Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. WFA Forum Connect Mumbai

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  3. Insight Forum

    Stockholm Sweden

    22 Apr 2026

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. The future of insights and marketing effectiveness
    Report
    31 March 2022 at 18:00

    The future of insights and marketing effectiveness

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

    Read more about "The future of insights and marketing effectiveness"
  2. Benchmark: Trends agencies and partners
    Benchmark
    23 March 2022 at 03:00

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies or partners that cover trends.

    Read more about "Benchmark: Trends agencies and partners"
  3. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video
    3 March 2022 at 00:00

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  4. 7 partner predictions for 2022
    Expert opinion
    2 February 2022 at 09:00
    Advertising & policy

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

    Read more about "7 partner predictions for 2022"
  5. Benchmark: Marketing or Media Mix Models and ROI
    Benchmark
    24 January 2022 at 00:00
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
  6. Benchmark: Share of Voice vs Share of Market
    Benchmark
    14 January 2022 at 02:36
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact