Overview of recorded WFA webinars

All recorded webinars mentioned below are accessible to WFA corporate and national association members.

For questions or more information, please get in touch at NAC@wfanet.org

August 2024

• Influencers and KOLs (Description | Recording)
  A deep dive into the basics of governance and transparency across influencer marketing and agency partnerships, including on agency remuneration and influencer compensation models.
• The Timeless Importance of the Show (Description | Recording)
  A deep dive on what showmanship advertising looks like, and how embracing emotion, humour and entertainment can set marketers on the path to growth and profit, with Orlando Wood.
• Social Commerce (Description | Recording)
  An exploration of the APAC social commerce landscape and how marketers can build strong partnerships across the social commerce supply chain.

July 2024

• Creative mindset 101 (Description | Recording)
  An exploration of eight impactful ways to boost marketers' creative thinking, with fresh, actionable ideas to liberate creativity and keep professionals ahead of the curve.
• Uncovering agency use of generative AI (Description | Recording)
  A look into how media and creative agencies are using generative AI, and what this means for marketers.
• Rooting creativity in culture (Description | Recording)
  A deep dive into the who and how of rooting creativity in culture, creating advertising concepts that resonate with consumers and drive creative effectiveness.
• Creating persona-driven content (Description | Recording)
  A look into Aira agency’s audience-first content marketing framework that will help marketers drive revenue in 2024.
• Inventory or proprietary media (Description | Recording)
  A deep dive into how media professionals can better manage their inventory media and other non-transparent agency revenue sources.
• Agency briefing (Description | Recording)
  An exploration into why great marketing brief writing is arguably the most important skill a marketer should master.
• Advanced/Connected TV (Description | Recording)
  A look at the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for brands.

June 2024

• Agency Remuneration 101 (Description | Recording)
  A deep-dive into different remuneration schemes and how constructive management of the financial aspects of the client-agency relationship can deliver great work and brand growth.
• Agency Modelling 101 (Description | Recording)
  An exploration of the considerations that help determine what’s the right agency roster for your business.
• Mid-Year Agency Roundup - Beyond the Surface (Description | Recording)
  A look into major developments and industry trends in the brand/agency landscape.
• Agency Performance Measurement (Description | Recording)
  A deep-dive into agency performance measurement and best practice guidance to ensure strong agency relationships.
• Content production 101 (Description | Recording)
  A look into how marketers can effectively contribute to the production process including best practices, roles and responsibilities, and when to ask critical questions at each stage.

May 2024

• Bothism - efficiency & effectiveness to drive performance in marketing departments (Description | Recording)
  Exploring how to best re-engineering marketing operations to entire efficiency and effectivenes expectations are met by marketing teams.

April 2024

• Journey with GenAI: Real-world applications and current progress (Description | Recording)
  Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
• The Democratisation of Virtual Production (Description | Recording)
  A deep dive into virtual production and how its impacting marketers all sround the world. 

February 2024

• The Evolution of Sponsorship (Description | Recording)
  Lumency's President and CEO, Ian Malcom shares his takeouts from WFA's recent report, The Evolution of Sponsorship.
• Creative Production & The Economic Climate (Description | Recording)
  A deep dive into the effects inflation and fluctuating currency rates could have on the creative production processes of brands.
• Creative briefing - using AI to stoke EI (Description | Recording)
  Insight into how marketers can leverage AI and emotional intelligence to improve the briefing process. 
• ANA Programmatic Media Supply Chain Study (Description | Recording)
  A moderated discussion with the authors of the ANA's report on the state of programmatic media, with key actions for advertisers.
• Housekeeping: In-house agency trends and challenges (Description | Recording)
  Following the publication of WFA's recent Global Trends in Creative In-Housing report, hear from top in-house agency leaders on the trends and challenges posed in the study.

January 2024

• Search Engine Optimisation (SEO) (Description | Recording)
  Matt Beswick, Co-Founder at Aira and Strategy Director and Co-Founder at Blush Digital, guide you through the search landscape in 2024 and beyond.