June 2025 meeting

What was on the agenda:

Takeaways from Cannes Lions 2025: Stephan Loerke (WFA) and national associations shared their key takeaways from this year's festival.

Brand perceptions of risk: WFA shared the findings of a recent member survey on brand perceptions of risk in today’s uncertain geopolitical and economic environment.

Regulatory pressure on platforms: National associations discussed recent developments around online platforms, the implications for marketers globally, and what these ongoing pressures may entail for how associations work with platforms moving forward.

Updates on cross-media measurement: WFA, ISBA and ANA shared on recent developments on the Halo initiative, Origin in the UK and Aquila in the US, following discussions at the NAC meeting in March.

Updates on UN Political Declaration on NCDs: WFA shared key developments and a proposal of actions national associations can take ahead of the 25 September UN High-Level meeting, which will define how brands can responsibly engage with consumers on issues such as food and alcohol.

Next meetings & AOB

• Update on changes to Planet Pledge: WFA updated attendees on how it has expanded its workstream on environmental sustainability.
• Upcoming survey on media budgets: WFA invited national associations to participate in upcoming research which will explore evolving priorities, challenges and innovations shaping media planning globally for the year ahead 
• October 23 & 24 NAC meeting in Milan kindly hosted by UPA. Register here
• April 24, 2026 NAC meeting in Stockholm, during Global Marketer Week 2026 (21-24 April). Register here

A copy of the presentations and a detailed meeting overview are available below.