The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
Posts about NAC
National Associations Council
![National Associations Council](/l/library/download/urn:uuid:e64cd253-2a28-4dc1-81f8-f38df790c500/wfa_meeting_room_transparent-square.png?scaleType=1&width=350&height=350)
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Consumer insightData & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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National associations to meet in Helsinki and Bogotá
Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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National associations mobilise to support media outlets
How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the…
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National industry associations from 35 countries gather remotely
National Associations Council addressed challenges the marketing industry is facing in light of COVID-19
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Diversity & Inclusion
A Marketer's Approach to Diversity and Inclusion
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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Creativity
Webinar: Contagious presents Cannes Deconstructed 2019
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Digital policy
Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media…
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Self-regulationDiversity & Inclusion
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Media governance
Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
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Media governanceMedia transparency
Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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26 advertiser associations gather in Lisbon
WFA National Associations Council meeting closes Global Marketer Week 2019
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Advertiser associations gather in London
WFA holds second National Associations Council of 2018, co-hosted by ISBA
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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National advertiser associations gather in Tokyo
WFA National Associations Council meeting closes Global Marketer Week 2018
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Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…