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Agency managementMarketing procurementMarketing procurementDifferent Models when decoupling production
Read more about "Different Models when decoupling production"A brief definition guide on models when decoupling production.
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Marketing procurementRetail media & ecommerceMarketing procurementGuide to Ecommerce content production optimisation
Read more about "Guide to Ecommerce content production optimisation"APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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In-housingMarketing procurementMarketing structureMarketing procurementDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.
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Marketing procurementMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.
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Agency managementMarketing procurementMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Marketing procurementMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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Marketing procurementMarketing procurementWebinar: Rights Management & Asset Optimisation
Read more about "Webinar: Rights Management & Asset Optimisation"In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along with best practice advise for planning asset re-use and creating a Rights Management Strategy that will save time and minimise risk.
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Agency managementAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.
To access this members-only content, please log in.
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Agency managementOne-pager on production vendor rosters
Read more about "One-pager on production vendor rosters"In this document, APR shares the pros and cons of having a production roster in place.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategyFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.
