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A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.
WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in Brussels
We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.