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CreativityMarketing effectivenessContent marketingCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons
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Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategyMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.
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Burst the bubble, recruit for the future and focus – your September to do list
Read more about "Burst the bubble, recruit for the future and focus – your September to do list"As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in the four months left of 2020.
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Brand purposeThe purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons
