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Scott Young

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  1. Three ways behavioural science can improve marketing
    Expert opinion
    3 September 2024 at 22:50

    Three ways behavioural science can improve marketing

    Scott Young, Ted Utoft

    Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting's Ted Utoft outline key ideas that could transform communications.

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  2. Get comfortable with sustainability
    Expert opinionBenchmarkReport
    18 June 2021 at 12:36
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    Scott Young

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.

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