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  1. PAG Meeting Overview (November 2018, Brussels)
    Event reports
    20 November 2018 at 00:00
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  2. Digital Advertising to children under GDPR
    Report
    16 October 2018 at 00:00
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  3. Benchmark on payment terms regulations for marketing products and services
    Benchmark
    12 October 2018 at 00:00
    Advertising & policyAgency managementMarketing procurementMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on payment terms regulations for marketing products and services"
  4. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    25 September 2018 at 00:00
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  5. Final position on New Deal for Consumers
    Briefings & position papers
    1 August 2018 at 00:00
    Advertising & policy

    Final position on New Deal for Consumers

    WFA

    WFA's final position paper on the New Deal for Consumers

    Read more about "Final position on New Deal for Consumers"
  6. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    11 July 2018 at 00:00
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  7. Global Media Charter
    Guides & templates
    21 June 2018 at 00:00
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  8. PAG Meeting Overview (May 2018, Brussels)
    Event reports
    3 May 2018 at 00:00
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  9. Briefing on New Deal for Consumers
    Briefings & position papers
    2 May 2018 at 00:00
    Advertising & policy

    Briefing on New Deal for Consumers

    WFA

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

    Read more about "Briefing on New Deal for Consumers"
  10. PAG Meeting Overview (February 2018, Brussels)
    Event reports
    6 March 2018 at 00:00
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  11. WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Report
    16 February 2018 at 12:00
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    WFA

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  12. WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
    Briefings & position papers
    4 February 2018 at 12:25

    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    WFA

    Position paper on WFA's stance regarding the AVMSD revision 

    Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"