About Webinar: The case for greater diversity and inclusion in marketing

Webinar: The case for greater diversity and inclusion in marketing - About

What can brands do to step up their diversity and inclusion efforts?

 

Tuesday, 12 May 2020 from 16:00 to 17:00 (CEST)

There is a growing perception within society that advertising is falling short on its ability to be inclusive. According to an IPSOS study, despite some progress in recent years, 72% of respondents felt most advertising does not reflect the world around them. 63% claimed they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.

Join our five diversity advocates for a 60-minute webinar to discuss the main challenges, opportunities and latest best practice in this space:

WFA Diversity Task Force introduction_5.05.2020_ABI.jpg

  • Jodi Harris, Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev
  • Gráinne Wafer, Global Brand Director for Guinness, Diageo
  • Belinda Smith, former EA marketing lead and Global Diversity Ambassador, WFA
  • Jerry Daykin, Senior Media Director for EMEA, GSK Consumer Health
  • Stephan Loerke, WFA CEO

The five speakers will be building on some of the key insights from WFA’s Marketer approach to diversity and inclusion and share their vision and learnings on what marketers can do more to champion their D&I work.

May 12th: 16:00-17:00pm CET (see your time zone here) | REGISTER HERE