WFA’s National Associations Council (NAC) is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.

During this session, members will take a look at the EU Digital Services Act and Digital Markets Act, two legislations proposed by the European Commission which could have a profound impact on advertisers’ brand safety efforts and on transparency and diversity in the digital advertising market.

WFA will provide an overview of the legislative proposals and outline its position. The group will then discuss how WFA can assist national associations with local outreach efforts to influence EU Member State positioning.