The roots of this movement lie in the WFA’s sourcing forum, which brings together more than 1300 global and regional marketing procurement experts each year.

The leadership comes from the WFA’s Global Sourcing Board, a group of highly experienced and forward-thinking executives that have been working on different hot marketing procurement topics over the past two years.

In this 60-minute spotlight we bring together, 5 members of the sourcing board across 4 different industries to share their personal experience & learnings on how they applied the ‘what’ from the Project Spring report across the 4P pillars i.e., People. Process, Performance & Partners.

Topic of this session: Project Spring – Focus on the ‘HOW’ 

WFA is now collecting questions from its members. Pre-submit your questions when registering – our panel will do their best to answer as many of your concerns, questions, and challenges in relation to the application of the Project Spring movement.  

Facilitated by WFA, our panellists for this session will include:

• Ekaterina Agafonova, Global Strategic Sourcing Director Commerce and Business Services, Heineken
• Jennifer Mclachlan, VP, Brand Building Purchases, P&G
• Jose Gonzalo Bisquerra Mora, VP Marketing, Sales & Technology Global Procurement, GSK  
• Myriam Benichou, Global Marketing Sourcing Director, L'Oréal
• Sarah Phillips, Head of Global Marketing Procurement, Diageo

Please note - we would like this to be an interactive session, there will be no slides presented. No recording of this webinar will be shared.

9am New York | 2pm London | 5pm Dubai | Other timezones

This webinar is for WFA members only.