Global Sourcing Board

Global Sourcing Board

Global Sourcing Board

About this group

The group brings together senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.

Its members recognise the value that procurement can add to stakeholder relationships and advocates best practice to transform the perception of procurement from that of cost-cutting to one of value add.

Process

Process

Company structure, process & resource allocation

People

People

Knowledge, capabilities & authority

Performance

Performance

Metrics, KPI's & accountability

Partners

Partners

Agencies, consultancies, supporting the business growth

Ambitions

The Board’s vision is to “be the trusted partner of global brand investment strategies, from sourcing to resourcing marketing and drive the business forward”.

The Board's mission is “to define world-class marketing procurement and set the recommended standards that members of our community should uphold”. These standards are not binding and WFA members are free to depart from them as they wish.

The group has already started to evolve global agency management and created their proposed ‘principled sourcing for global agency relationships’. The following recommended standards are the outcome of workshops between the individuals on our Global Sourcing Board, reflecting their own experience and personal approaches and are merely meant as suggestions or proposals. We are now delighted to share these with the marketing procurement community for comment and input.

The Board will aspire to:

  1. Behave as strategic brand business partners
  2. Focus on both top and bottom lines and recognise that value is greater than just cost
  3. Identify gaps and invest in learning and development
  4. Adapt our processes to use right and fair selection criteria
  5. Choose agency collaboration over creating artificial market-place tension
  6. Champion diverse, responsible and sustainable relationships
  7. Strive for commercial terms that enable a viable ecosystem for all parties involved, including agencies
  8. Be authentic and honest with our external partners
  9. Be transparent with confidentiality respect and treat our partners fairly
  10. Focus on issue resolution before pitching as a solution

Board members

For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org

Global Sourcing Board

  • Ekaterina Agafonova
    Ekaterina Agafonova Ekaterina Global Strategic Sourcing Director Commerce, Heineken
  • Tracy Allery
    Tracy Allery Tracy Associate Director, Global Procurement, Agencies & Marketing Excellence, Mondelez
  • Myriam Benichou
    Myriam Benichou Myriam Global Marketing Sourcing Director, L'Oréal
  • Jose Gonzalo Bisquerra
    Jose Gonzalo Bisquerra Jose Gonzalo Vice President Marketing & Sales Global Procurement, GSK
  • Christopher Kredo
    Christopher Kredo Christopher VP Procurement — Global Demand, Mars Inc.
  • Jennifer McLachlan
    Jennifer McLachlan Jennifer Director, Brand Building Purchases, P&G
  • Michael Pues-Tillkamp
    Michael Pues-Tillkamp Michael Head of Marketing Procurement, IKEA
  • James Taylor
    James Taylor James Global Procurement Director, Media, Digital and Consumer Planning, Diageo

What board members say

Sourcing Quote Adidas.png

Sourcing Quote LOreal.png

Mondelez Sourcing

Sourcing Quote Mondelez.png

Sourcing Quote Heineken.png

Interviews with board members

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