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Global Sourcing Board
Global Sourcing Board
About this group
The group brings together senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
Its members recognise the value that procurement can add to stakeholder relationships and advocates best practice to transform the perception of procurement from that of cost-cutting to one of value add.
Process
Company structure, process & resource allocation
People
Knowledge, capabilities & authority
Performance
Metrics, KPI's & accountability
Partners
Agencies, consultancies, supporting the business growth
Ambitions
The Board’s vision is to “be the trusted partner of global brand investment strategies, from sourcing to resourcing marketing and drive the business forward”.
The Board's mission is “to define world-class marketing procurement and set the recommended standards that members of our community should uphold”. These standards are not binding and WFA members are free to depart from them as they wish.
The group has already started to evolve global agency management and created their proposed ‘principled sourcing for global agency relationships’. The following recommended standards are the outcome of workshops between the individuals on our Global Sourcing Board, reflecting their own experience and personal approaches and are merely meant as suggestions or proposals. We are now delighted to share these with the marketing procurement community for comment and input.
The Board will aspire to:
Behave as strategic brand business partners
Focus on both top and bottom lines and recognise that value is greater than just cost
Identify gaps and invest in learning and development
Adapt our processes to use right and fair selection criteria
Choose agency collaboration over creating artificial market-place tension
Champion diverse, responsible and sustainable relationships
Strive for commercial terms that enable a viable ecosystem for all parties involved, including agencies
Be authentic and honest with our external partners
Be transparent with confidentiality respect and treat our partners fairly
Focus on issue resolution before pitching as a solution
Board members
For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org
Global Sourcing Board
Tracy AlleryTracyGlobal Category Leader – Marketing & Services, IBM
Jose Gonzalo Bisquerra MoraJoseVP Marketing, Sales and Technology Global Procurement, Haleon
Christopher KredoChristopherSVP, Global Procurement A&M, PepsiCo
Jennifer McLachlanJenniferVP, Brand Building Purchases, P&G
Sarah NewnhamSarahGroup Director Marketing and Media (Global Procurement), Sky
Michael Pues-TillkampMichaelHead of Marketing Procurement, IKEA
Liliya RechitskyLiliyaSr. Director of Procurement, Best Buy
James TaylorJamesGlobal Procurement Director, Media, Digital and Consumer Planning, Diageo
Rachel WentzelRachelSenior Director HQ Brands Procurement, adidas
Hannah WhittallHannahGlobal Sourcing Director Marketing Services, L'Oréal
Chrissy ZhouChrissySenior Director, Global Media Sourcing & AMEA Marketing and Sales Sourcing, Mondelēz
What board members say
Interviews with board members
Related news
Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org
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